My article today is based on an outstanding recent presentation to our SCLA Executive Think Tank group by Bart A. De Muynck, Chief Industry Officer at project44, who highlighted a little bit of good news in the supply chain world: the spirit of collaboration is getting stronger!

There's no question about it—the topic of "digital twins" in the supply chain industry is quite buzzy at this moment in time. This is because the digital twin concept promises to substantially mitigate risk.

In late May, the SCLA Executive Think Tank had the pleasure of talking with leaders from supply chain visibility platform project44. The company—often happy to go by simply “p44”—takes its name from a historic transportation and supply chain solution: Highway 44, which in 1953 became the first major bypass for the famous but by then overburdened Route 66.